The small print

Privacy.

What we collect, why, and what we do with it. In plain English.

Living With Supercars is run by Alistair Herrett in the UK. If you have a question about your details, email alistair@livingwithsupercars.com.

When you fill in a form

The Be on the podcast and Sponsor us forms send us what you type: your name, email, and the details you choose to add about your car or your company. We use it only to reply to you and, if we work together, to plan the episode or the sponsorship.

  • We don't add you to a mailing list and we never sell or share your details.
  • Guest applications we don't take forward are deleted after 12 months. Sponsor enquiries are kept while we're talking, and then for as long as the law needs for any invoices.
  • You can ask to see, correct or delete what we hold about you at any time.

If you're a guest

You're named by your first name only. We never publish your surname or where you live, and number plates are blurred on everything we put out. Where you work is your choice: we only mention it, or your business, if you want us to. Before an episode goes out you can tell us anything you'd rather we left out.

Cookies and tracking

This site doesn't use cookies of any kind, and stores nothing on your device, so there's no cookie banner.

We count visits ourselves, on our own server, so we know which pages people read. For each page we note the page, the website or app you came from, your country, whether you're on a phone or a computer, your browser, how long you stayed and how far down you scrolled. We also count which buttons and links are clicked, which chapters of a buyer's guide are opened, and when a form is started and sent.

  • Your IP address is never stored. It's scrambled, together with your browser and the date, into a code that changes every day. That lets us count you once a day without being able to follow you from one day to the next, or work out who you are.
  • If your browser asks sites not to track you (Global Privacy Control or Do Not Track), we don't count your visit at all.
  • Only Alistair can see the numbers. They're kept for 13 months, then deleted.

Fonts are loaded from Google Fonts, which means your browser asks Google's servers for them. Pages that link to YouTube, Spotify or Apple Podcasts take you to those services, and their own privacy policies apply there.

How we make money

The show is free. It's paid for by sponsors, named in the episode, and by partner links in the buyer's guides, each marked Ad. A partner link may earn us a commission if you buy, at no extra cost to you.

Sponsors and partners never see, approve or change a guide before it goes live. We don't link to car finance.

Your rights

You have rights under UK data protection law, including to see, correct or delete your details. Email alistair@livingwithsupercars.com. If you're not happy with our answer, you can complain to the Information Commissioner's Office at ico.org.uk.

Last updated 11 November 2026.